Friday, December 18, 2009

The case of the mysteriously masculine masthead

Yesterday's mailbox rendered a lovely pre-Christmas surprise: the new issue of Interweave Crochet. Although knitting is my first love - I prefer the look of knit stitches over crochet - I still like to crochet. In fact, I've never met a lacy crocheted tunic I didn't like.

The new Interweave Crochet offers some interesting patterns, especially the Tunisian crochet stitches that look much like knitting. But that's not what I want to discuss today. What caught my eye was the magazine's masthead. Check out the names:
  • Founder: Linda Ligon
  • CEO: Clay B. Hall
  • CFO: Troy Wells
  • VP, Consumer Marketing: Bob Kaslik
  • VP, Production: Trish Faubion
  • VP, Sales & Marketing: Stephen Koenig
  • VP, Technology: T.J. Harty
  • VP, Publisher, Art & Jewelry Group, Yarn Group: David Pyle
  • VP, Publisher, Quilt & Paper Group: John P. Bolton
Now I know there are men who crochet but I've never met one. They might even be urban myths like the alligators living in NYC sewers. Football great Rosie Grier crocheted. And I bet my main man, Jared Flood does, too. But otherwise I'm skeptical.

Don't you think it's strange that a magazine clearly written for women about a traditionally female craft is run almost completely by men? Yes, the production manager is a woman. And the founder. But otherwise it's all dudes.

I concur that companies should hire the best man for the job, so to speak. But I'd love to survey the executive staff at Interweave Crochet and see how many of them actually crochet. What are the odds? Oh, probably as likely as this cat being the size of a German Shepherd, don't you think?


By the way, Interweave Knitting's masthead is the inverse of Interweave Crochet's. ALL of the executive-level positions at that magazine are held by women. Except for the production manager. Unlike at Interweave Crochet, he's a dude.

3 comments:

  1. I notice this sort of thing too. It makes the magazine feel more like a strategically engineered market grab instead of a magazine written by enthusiasts for enthusiasts of crochet. Since men give directions so much differently than women, I'm wondering if the patterns are written differently too?
    BTW, I think you meant to write that Rosie Greer "needlepointed".

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  2. Ann, I concur. Interweave Knits feels like it comes from a community of knitters; Interweave Crochet feels like it comes from the marketing department. Let's hope the dudes bring their knitting counterparts in for some consulting.

    You're right; Rosie Grier did needlepoint. But he also loved to crochet. See http://www.freewebs.com/crochetwithdee/famouscrocheters.htm.

    Thanks for reading my blog, btw!
    Julie

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  3. I think that this staff is responsible for Interweave in general, Interweave Publishers, and therefore also responsible for Interweave Knits. The majority of people working at Interweave Crochet and Interweave Knits are women. By the way, I love both magazines.

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